PW 2024 Media Kit
Pioneer
Visionary
Trailblazer
Industry Leader
Trusted Source
We Wrote the Book on Publishing
annual unique visitors
annual web page views
annual web ad impressions
annual email opens
social followers
print copies
The Most Powerful Brand in the Business
Leading the industry for over 150 years, PW today is a global publication covering every genre and category of the market. With renowned reviews, influential seasonal previews, special school and library coverage and U.S. and international trade show reporting, PW is the clear authority, reaching an ardent audience of publishing professionals, booksellers, librarians and devoted consumers around the world.
PW is the leading editorial voice covering fiction, non-fiction, romance, lifestyle, mystery, thrillers, sci-fi/fantasy and horror. With 9,000 annual reviews across nearly every category and genre, 24/7 breaking news coverage, and influential Spring and Fall preview issues, PW remains unrivaled in the industry as the premier publication.
From pre-school to high school, Publishers Weekly provides extensive coverage of the entire spectrum of children’s literature. Tracking the latest trends in educational developments, technology and emerging titles as well as reporting on the major library conferences, PW is the go-to resource among librarians and educators.
The prime source for up-to-the-minute business intelligence on marketplace trends, launches, imprints, category bestsellers, sales, and deals, PW is a valued guide to how titles shape faiths and cultures and what that means for publishers.
With sweeping coverage of everything from manga and gaming to film, retailing and fan culture, PW provides a 360-degree view of a rapidly growing and changing marketplace. With our finger on the pulse of the genre and its crossover into the broader pop culture, PW is the ideal vehicle to reach a new and diverse generation of fans.
The premier conference magazine, PW’s special supplements are the perfect platform to reach the global marketplace. Show Dailies in London and Frankfurt focus on key International (non-U.S.) markets and are on the forefront in identifying emerging publishing trends.
The World Within Reach
PW covers the whole of the industry from the granular to the global level, providing a holistic view of the publishing market. Our London and Frankfurt Show Dailies are the consummate guides to leading international trade shows and, along with a host of special supplements and features, are potent tools for increasing visibility, driving traffic, and boosting sales. Coverage includes:
- Children’s Books in China
- Digital Solutions in India
- Printing in Hong Kong
- Books in Spanish
- Spotlight on Arab Publishing
- The Canadian Publishing Supplement
- Frankfurt Book Fair Supplement
- The UK Publishing Spotlight
London Book Fair, March 12–14
Frankfurt Book Fair, October 16–20
Guadalajara International Book Fair Preview
November 30–December 8
Publishing in Canada Supplement, September 30
Sharjah International Book Fair Preview
November 6–17
Our Audiences
The Authority on the Book Business
PW Never Sleeps
Work the Network
Publishers Weekly Magazine
The publication that pioneered an industry, Publishers Weekly magazine remains the cornerstone of the company, continuing to serve every segment across the vast and varied publishing industry.
- 9,000 Reviews Annually
- Breaking News Across the Retail, Technology, Library, & Bookseller Sectors
- In Focus Features on Critical Social Justice Issues
- Prized Preview Issues
- Bestsellers Lists
- Features
- Exclusive Author Interviews
print and digital readers
issues
special supplements
Always On
99K Subscribers
47% Average Open Rate
2.5% Average CTOR
1MM Monthly Unique Visitors
250K Daily Impressions
10 Dedicated Lists
154K Total Opt-in Subscribers
60% Average Open Rate
500K Monthly Page Views
.31% Average Banner CTR
1.5MM+ Followers
PW provides continuous access to millions of monthly readers, connecting you to a global audience on the go whenever and wherever they plug in.
The most important news stories of the day.
54K subscribers
A weekly wrap-up of the week’s top stories for consumer and trade audiences, complete with staff picks and an on-sale calendar with PW Reviews.
84K subscribers
News coverage dedicated to children’s and YA publishing.
37K subscribers
Weekly newsletter packed with bestsellers lists, top 10 PW picks, and forthcoming reviews.
31K subscribers
Providing a wealth of resources in both trade and educational publishing for educators and librarians.
28K Subscribers
The latest news, culture, events and trends in the comics and graphic novel fandom.
46K subscribers
Coverage of the vast category of religion and spirituality publishing.
13K subscribers
Coverage of international rights deals, news and more.
24K subscribers
News coverage and educational tips sent to the self-publishing community.
34K subscribers
Highlights of the week’s publishing news.
31K subscribers
Leading Targeted E-Newsletters
Sponsored E-Blasts
A simple yet highly effective, turnkey program, Sponsored E-Blasts integrates your content with the PW brand to harness the power of our vast readership, extensive coverage and standing in the industry. Targeted approach + direct access = instant success.
Average Open Rate 47% Unique Opens 32% CTR 2%
15+ targeted lists. Countless customizable options.
Web & Mobile Takeover
Dominate the competition. Get the attention of the most influential audience in publishing with full control of PW’s website. 24 hours. Every ad. Every page. Every device.
Daily Impressions
Sponsored Posts
As a trusted source, PW‘s name serves to authenticate your message. Our innovative program combines the look and feel of PW‘s editorial content with your custom messaging to engage readers and drive awareness, something ordinary ads simply can’t duplicate.
60%
Average open rate
1%
CTR
5x
The engagement of typical display ads
Grab a Galley
PW‘s virtual galley giveaway blows the conference doors wide open. With 24-hour online access, go beyond the trade show floor to reach the entirety of the PW audience – anytime anywhere.
Open to all categories.
2023 Contest Numbers
- Contests Ran 5
- Titles Offered 600
- Librarians/Booksellers Reached 9K+
- Galleys requested 200K+
PW Custom Content Program
Align your brand with PW’s editorial voice for a custom marketing campaign that authenticates your message and engages readers unlike any display ad.
With print and digital components and an array of options, you can go as wide or as targeted as needed. Choose from Native Articles, published in the print magazine as well as online, or from three custom newsletters, each with a distinct focus:
- PW Close-Up features deep dives on titles, technologies, and products
- PW Presents introduces publishers’ seasonal lists to our avid audience of librarians and booksellers
- PW Beyond the Book goes deep to present an intimate portrait of the author behind a title or series, giving a detailed, holistic view of their work or body of work.
PW Custom Articles
Our original custom offering, Native Articles, gives your title, author, new imprint, seasonal list, or company profile the look and feel of a PW magazine feature. Articles appear both in print and online so you can reach readers where they are.
68K print/digital readers | 1MM monthly web visitors.
PW Custom Newsletters
PW‘s custom newsletters offer virtually limitless options for promotion, expanding your possibilities along with your reach. Whether you’re launching a new imprint, showcasing a breakout author, promoting a new product, previewing a trade show, announcing your forthcoming list, or highlighting your country’s literary muscle, deliver a message with serious impact.
When one of your titles, technologies, or products deserves a little more attention, go Close-Up.
Don’t let your lists to get overlooked. Announce them to the world with PW Presents.
Dedicated, full-length e-blast reaches 99K subscribers.
Custom Packages
250K Daily Impressions
99K Subscribers
42% Average Open Rate
32% Average CTOR
500K Monthly Page Views
.31% Average Banner CTR
Sponsored Posts
60% Average Open Rate
1% CTR
15+ Targeted Lists
47% Average Open Rate
PW’s Custom Packages allow you to blanket the market for top of mind awareness. Five components comprise the full package: web takeover, mobile takeover, PW Close-Up or Presents, E-blast, and sponsored post. Choose from any or all of the options and see your title or product here, there, and everywhere.
Multiple channels mean maximum results. PW’s fully integrated ad campaigns offer turnkey solutions to meet each client’s unique needs. Select the channels that best target your audience to create a customized package for an unbeatable campaign.
Work the Network.
With a combined following of 1.15M fans, our social media network holds sway.
The Authority on the Book Business.
Publishers Weekly is the only publication to cover the entire industry. From breaking news and reviews to market trends and announcements, PW reports on nearly every category and genre and spans every age group.
Dominate the Competition.
When you’re excited about a forthcoming book or product, you want it to take over the world. This is a good start.
The Right Audience. Reached.
With 9 targeted lists, PW allows you to zero in on the precise audience you’re aiming to reach. Focused. Efficient. Effective.
Go Direct. Get results.
The world (and internet) can be a crowded place. Cut through the noise with PW’s e-blasts, and take your message directly to tens of thousands of readers.
Your Message. Our Brand. Perfect Combination.
Up your game – and your engagement. Sponsored Posts blend seamlessly into PW’s editorial content, delivering more engagement time after time than typical display ads.
Get More When You Give.
Giveaways are a good time. And not just for fans. They’re the perfect opportunity to promote titles, get readers excited, and create buzz. Even better, it’s an opportunity to capture leads and convert fans into lifelong consumers.
Your Message. Our Commanding Voice.
With the look and feel of a feature, native ads draw readers in, engaging them in a fuller, deeper story. When you have a story to tell, do it with the authority of PW.
When We Speak, Readers Listen.
Broadcast your book on the fastest growing media platform. And be heard.
The World Within Reach.
Scale up with PW’s Show Dailies and expand your reach into the global markets. The world’s a big place. Make sure you stand out.