PW 2024 Media Kit

 

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The World Within Reach

PW covers the whole of the industry from the granular to the global level, providing a holistic view of the publishing market. Our London and  Frankfurt Show Dailies are the consummate guides to leading international trade shows and, along with a host of special supplements and features, are potent tools  for increasing visibility, driving traffic, and boosting sales. Coverage includes:

  • Children’s Books in China
  • Digital Solutions in India
  • Printing in Hong Kong
  • Books in Spanish
  • Spotlight on Arab Publishing
  • The Canadian Publishing Supplement
  • Frankfurt Book Fair Supplement
  • The UK Publishing Spotlight
London

London Book Fair, March 12–14

Frankfurt

Frankfurt Book Fair, October 16–20

Guadalajara

Guadalajara International Book Fair Preview
November 30–December 8

Canada

Publishing in Canada Supplement, September 30

UAE

Sharjah International Book Fair Preview
November 6–17

Our Audiences

/ Print

The Authority on the Book Business

/ Web

PW Never Sleeps

/ Social

Work the Network

Publishers Weekly Magazine

The publication that pioneered an industry, Publishers Weekly magazine remains the cornerstone of the company, continuing to serve every segment across the vast and varied publishing industry.

  • 9,000 Reviews Annually
  • Breaking News Across the Retail, Technology, Library, & Bookseller Sectors
  • In Focus Features on Critical Social Justice Issues
  • Prized Preview Issues
  • Bestsellers Lists
  • Features
  • Exclusive Author Interviews
Prev/Next
64,000

print and digital readers

51

issues

15

special supplements

Always On

Web

900K Monthly Unique Visitors
230K Daily Impressions

Mobile

500K Monthly Page Views
.31% Average Banner CTR

Newsletters

10 Dedicated Lists
134K Total Opt-in Subscribers
54% Average Open Rate

Social

1.5MM+ Followers

E-Blasts

87K Subscribers
47% Average Open Rate

PW provides continuous access to millions of monthly readers, connecting you to a global audience on the go whenever and wherever they plug in.

The most important news stories of the day.
42K subscribers

A weekly wrap-up of the week’s top stories for consumer and trade audiences, complete with staff picks and an on-sale calendar with PW Reviews.
73K subscribers

News coverage dedicated to children’s and YA publishing.
31K subscribers

Weekly newsletter packed with bestsellers lists, top 10 PW picks, and forthcoming reviews.
27K subscribers

Providing a wealth of resources in both trade and educational publishing for educators and librarians.

24K Subscribers

The latest news, culture, events and trends in the comics and graphic novel fandom.
43K subscribers

Coverage of the vast category of religion and spirituality publishing.
9K subscribers

Coverage of international rights deals, news and more.
20K subscribers

News coverage and educational tips sent to the self-publishing community.
26K subscribers

Highlights of the week’s publishing news.
25K subscribers

Leading Targeted E-Newsletters

Sponsored E-Blasts

A simple yet highly effective, turnkey program, Sponsored E-Blasts integrates your content with the PW brand to harness the power of our vast readership, extensive coverage and standing in the industry. Targeted approach + direct access = instant success.

Average Open Rate 47%  Unique Opens 32%  CTR 2%
15+ targeted lists. Countless customizable options.

Web & Mobile Takeover

Dominate the competition. Get the attention of the most influential audience in publishing with full control of PW’s website. 24 hours. Every ad. Every page. Every device.

230K

Daily Impressions

Sponsored Posts

As a trusted source, PW‘s name serves to authenticate your message. Our innovative program combines the look and feel of PW‘s editorial content with your custom messaging to engage readers and drive awareness, something ordinary ads simply can’t duplicate.

54%

Average open rate

1%

CTR

5x

The engagement of typical display ads

Grab a Galley

PW‘s virtual galley giveaway blows the conference doors wide open. With 24-hour online access, go beyond the trade show floor to reach the entirety of the PW audience – anytime anywhere.

Open to all categories.

2023 Contest Numbers

  • Contests Ran  5
  • Titles Offered  600
  • Librarians/Booksellers Reached  9K+
  • Galleys requested  200K+

PW Custom Content Program

Align your brand with PW’s editorial voice for a custom marketing campaign that authenticates your message and engages readers unlike any display ad.

With print and digital components and an array of options, you can go as wide or as targeted as needed. Choose from Native Articles, published in the print magazine as well as online, or from three custom newsletters, each with a distinct focus:

  • PW Close-Up features deep dives on titles, technologies, and products
  • PW Presents introduces publishers’ seasonal lists to our avid audience of librarians and booksellers
  • PW Beyond the Book goes deep to present an intimate portrait of the author behind a title or series, giving a detailed, holistic view of their work or body of work.

PW Custom Articles

Our original custom offering, Native Articles, gives your title, author, new imprint, seasonal list, or company profile the look and feel of a PW magazine feature. Articles appear both in print and online so you can reach readers where they are.

68K print/digital readers  | 1MM monthly web visitors.

PW Custom Newsletters

PW‘s custom newsletters offer virtually limitless options for promotion, expanding your possibilities along with your reach. Whether you’re launching a new imprint, showcasing a breakout author, promoting a new product, previewing a trade show, announcing your forthcoming list, or highlighting your country’s literary muscle, deliver a message with serious impact.

When one of your titles, technologies, or products deserves a little more attention, go Close-Up.

Don’t let your lists to get overlooked. Announce them to the world with PW Presents.

Dedicated, full-length e-blast reaches 87K subscribers.

Custom Packages

Web Takeover

230K Daily Impressions

Mobile

500K Monthly Page Views
.31% Average Banner CTR

Custom Newsletters

87K Subscribers
42% Average Open Rate

Sponsored Posts

25% Average Open Rate
1% CTR

E-Blasts

15+ Targeted Lists
47% Average Open Rate

PW’s Custom Packages allow you to blanket the market for top of mind awareness. Five components comprise the full package: web takeover, mobile takeover, PW Close-Up or Presents, E-blast, and sponsored post. Choose from any or all of the options and see your title or product here, there, and everywhere.