PW Studio

Align your brand with PW’s editorial voice for a custom marketing campaign that authenticates your message and engages readers unlike any display ad.

With print and digital components and an array of options, you can go as wide or as targeted as needed. Choose from Custom Articles, published in the print magazine as well as online, or from three custom newsletters, each with a distinct focus:

  • PW Close-Up features deep dives on titles, technologies, and products
  • PW Presents introduces publishers’ seasonal lists to our avid audience of librarians and booksellers
  • PW Beyond the Book goes deep to present an intimate portrait of the author behind a title or series, giving a detailed, holistic view of their work or body of work.

PW Custom Articles

Our original custom offering, Native Articles, gives your title, author, new imprint, seasonal list, or company profile the look and feel of a PW magazine feature. Articles appear both in print and online so you can reach readers where they are.

68K print/digital readers  | 1MM monthly web visitors.

PW Close-up

Your Message. Our Reach. Maximum Impact.

PW Close-Up is a dedicated e-blast that delivers your story to 100K+ engaged subscribers—industry insiders, booksellers, librarians, and readers—ready to connect.

  • Custom Content: Tailored profiles, Q&As, or exclusive reveals.
  • Targeted Reach: Direct to PW‘s full subscriber base.
  • Proven Results: Average 15% CTOR for real engagement.
  • Flexible Opportunities: Launches, milestones, trade shows, and more.
Make a Big Impression. Let’s Tell Your Story.

Behind the Book

Real Talk. No Filter. All Story.

A multi-platform powerhouse, PW’s Behind the Book program amplifies your author’s story across the channels that matter most. Combining the prestige of print, a dynamic video, and an extended digital reach, your author’s voice is sure to reach PW readers wherever they are.

Dual Exposure

Full-page print Q&A + exclusive video interview.

Multi-Platform Reach

Amplified across PW’s print, web, and social channels.

Proven Impact

Videos shared to 2.5M+ viewers, with social-ready highlights for TikTok and Instagram.

Go Further

Optional extras like recipe demos, illustrator spotlights, and DIY craft-alongs bring the story to life.

PW Presents

Your Titles. Your Season. Turnkey Impact.

PW Presents is a streamlined, customizable platform to spotlight your seasonal titles in front of PW’s engaged, influential audience. Whether you’re highlighting a list, running giveaways, or building buzz, PW Presents makes it easy to connect with decision-makers and readers alike.

  • Turnkey Promotion: Quick, flexible, and tailored—no interviews, no heavy lift.
  • Custom Content: Feature your titles, messaging, and even exclusive giveaways.
  • Maximum Exposure: Delivered directly through PW’s trusted platforms, including targeted eblasts.
  • Focused Reach: Booksellers, librarians, and publishing professionals ready to discover what’s next.

By the Numbers:

  • Audience Reach: 100K+
  • Engagement: 75% CTOR

PW Presents: Your titles. Your message. Delivered with ease.