PW 2024 Media Kit

 

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The Most Powerful Brand in the Business

Leading the industry for over 150 years, PW today is a global publication covering every genre and category of the market. With renowned reviews, influential seasonal previews, special school and library coverage and U.S. and international trade show reporting, PW is the clear authority, reaching an ardent audience of publishing professionals, booksellers, librarians and devoted consumers around the world. 

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Adult Coverage

PW is the leading editorial voice covering fiction, non-fiction, romance, lifestyle, mystery, thrillers, sci-fi/fantasy and horror. With 9,000 annual reviews across nearly every category and genre, 24/7 breaking news coverage, and influential Spring and Fall preview issues, PW remains unrivaled in the industry as the premier publication.

Children's Coverage

From pre-school to high school, Publishers Weekly provides extensive coverage of the entire spectrum of children’s literature. Tracking the latest trends in educational developments, technology and emerging titles as well as reporting on the major library conferences, PW is the go-to resource among librarians and educators.

Religion and Spirituality Coverage

The prime source for up-to-the-minute business intelligence on marketplace trends, launches, imprints, category bestsellers, sales, and deals, PW is a valued guide to how titles shape faiths and cultures and what that means for publishers.

Comics and Graphic Novel Coverage

With sweeping coverage of everything from manga and gaming to film, retailing and fan culture, PW provides a 360-degree view of a rapidly growing and changing marketplace. With our finger on the pulse of the genre and its crossover into the broader pop culture, PW is the ideal vehicle to reach a new and diverse generation of fans.

International Markets

The premier conference magazine, PW’s special supplements are the perfect platform to reach the global marketplace. Show Dailies in London and Frankfurt focus on key International (non-U.S.) markets and are on the forefront in identifying emerging publishing trends.

The World Within Reach

PW covers the whole of the industry from the granular to the global level, providing a holistic view of the publishing market. Our London and  Frankfurt Show Dailies are the consummate guides to leading international trade shows and, along with a host of special supplements and features, are potent tools  for increasing visibility, driving traffic, and boosting sales. Coverage includes:

  • Children’s Books in China
  • Digital Solutions in India
  • Printing in Hong Kong
  • Books in Spanish
  • Spotlight on Arab Publishing
  • The Canadian Publishing Supplement
  • Frankfurt Book Fair Supplement
  • The UK Publishing Spotlight
London

London Book Fair, March 12–14

Frankfurt

Frankfurt Book Fair, October 16–20

Guadalajara

Guadalajara International Book Fair Preview
November 30–December 8

Canada

Publishing in Canada Supplement, September 30

UAE

Sharjah International Book Fair Preview
November 6–17

Our Audiences

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The Authority on the Book Business

/ Web

PW Never Sleeps

/ Social

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Publishers Weekly Magazine

The publication that pioneered an industry, Publishers Weekly magazine remains the cornerstone of the company, continuing to serve every segment across the vast and varied publishing industry.

  • 9,000 Reviews Annually
  • Breaking News Across the Retail, Technology, Library, & Bookseller Sectors
  • In Focus Features on Critical Social Justice Issues
  • Prized Preview Issues
  • Bestsellers Lists
  • Features
  • Exclusive Author Interviews
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64,000

print and digital readers

51

issues

15

special supplements

The most important news stories of the day.
54K subscribers

A weekly wrap-up of the week’s top stories for consumer and trade audiences, complete with staff picks and an on-sale calendar with PW Reviews.
84K subscribers

News coverage dedicated to children’s and YA publishing.
37K subscribers

Weekly newsletter packed with bestsellers lists, top 10 PW picks, and forthcoming reviews.
31K subscribers

Providing a wealth of resources in both trade and educational publishing for educators and librarians.

28K Subscribers

The latest news, culture, events and trends in the comics and graphic novel fandom.
46K subscribers

Coverage of the vast category of religion and spirituality publishing.
13K subscribers

Coverage of international rights deals, news and more.
24K subscribers

News coverage and educational tips sent to the self-publishing community.
34K subscribers

Highlights of the week’s publishing news.
31K subscribers

Leading Targeted E-Newsletters

Sponsored E-Blasts

A simple yet highly effective, turnkey program, Sponsored E-Blasts integrates your content with the PW brand to harness the power of our vast readership, extensive coverage and standing in the industry. Targeted approach + direct access = instant success.

Average Open Rate 47%  Unique Opens 32%  CTR 2%
15+ targeted lists. Countless customizable options.

Web & Mobile Takeover

Dominate the competition. Get the attention of the most influential audience in publishing with full control of PW’s website. 24 hours. Every ad. Every page. Every device.

250K

Daily Impressions

Sponsored Posts

As a trusted source, PW‘s name serves to authenticate your message. Our innovative program combines the look and feel of PW‘s editorial content with your custom messaging to engage readers and drive awareness, something ordinary ads simply can’t duplicate.

60%

Average open rate

1%

CTR

5x

The engagement of typical display ads

Grab a Galley

PW‘s virtual galley giveaway blows the conference doors wide open. With 24-hour online access, go beyond the trade show floor to reach the entirety of the PW audience – anytime anywhere.

Open to all categories.

2023 Contest Numbers

  • Contests Ran  5
  • Titles Offered  600
  • Librarians/Booksellers Reached  9K+
  • Galleys requested  200K+

PW Custom Content Program

Align your brand with PW’s editorial voice for a custom marketing campaign that authenticates your message and engages readers unlike any display ad.

With print and digital components and an array of options, you can go as wide or as targeted as needed. Choose from Native Articles, published in the print magazine as well as online, or from three custom newsletters, each with a distinct focus:

  • PW Close-Up features deep dives on titles, technologies, and products
  • PW Presents introduces publishers’ seasonal lists to our avid audience of librarians and booksellers
  • PW Beyond the Book goes deep to present an intimate portrait of the author behind a title or series, giving a detailed, holistic view of their work or body of work.

PW Custom Articles

Our original custom offering, Native Articles, gives your title, author, new imprint, seasonal list, or company profile the look and feel of a PW magazine feature. Articles appear both in print and online so you can reach readers where they are.

68K print/digital readers  | 1MM monthly web visitors.

PW Custom Newsletters

PW‘s custom newsletters offer virtually limitless options for promotion, expanding your possibilities along with your reach. Whether you’re launching a new imprint, showcasing a breakout author, promoting a new product, previewing a trade show, announcing your forthcoming list, or highlighting your country’s literary muscle, deliver a message with serious impact.

When one of your titles, technologies, or products deserves a little more attention, go Close-Up.

Don’t let your lists to get overlooked. Announce them to the world with PW Presents.

Dedicated, full-length e-blast reaches 99K subscribers.