PW 2024 Media Kit
The Most Powerful Brand in the Business
Leading the industry for over 150 years, PW today is a global publication covering every genre and category of the market. With renowned reviews, influential seasonal previews, special school and library coverage and U.S. and international trade show reporting, PW is the clear authority, reaching an ardent audience of publishing professionals, booksellers, librarians and devoted consumers around the world.
PW is the leading editorial voice covering fiction, non-fiction, romance, lifestyle, mystery, thrillers, sci-fi/fantasy and horror. With 9,000 annual reviews across nearly every category and genre, 24/7 breaking news coverage, and influential Spring and Fall preview issues, PW remains unrivaled in the industry as the premier publication.
From pre-school to high school, Publishers Weekly provides extensive coverage of the entire spectrum of children’s literature. Tracking the latest trends in educational developments, technology and emerging titles as well as reporting on the major library conferences, PW is the go-to resource among librarians and educators.
The prime source for up-to-the-minute business intelligence on marketplace trends, launches, imprints, category bestsellers, sales, and deals, PW is a valued guide to how titles shape faiths and cultures and what that means for publishers.
With sweeping coverage of everything from manga and gaming to film, retailing and fan culture, PW provides a 360-degree view of a rapidly growing and changing marketplace. With our finger on the pulse of the genre and its crossover into the broader pop culture, PW is the ideal vehicle to reach a new and diverse generation of fans.
The premier conference magazine, PW’s special supplements are the perfect platform to reach the global marketplace. Show Dailies in London and Frankfurt focus on key International (non-U.S.) markets and are on the forefront in identifying emerging publishing trends.
The World Within Reach
PW covers the whole of the industry from the granular to the global level, providing a holistic view of the publishing market. Our London and Frankfurt Show Dailies are the consummate guides to leading international trade shows and, along with a host of special supplements and features, are potent tools for increasing visibility, driving traffic, and boosting sales. Coverage includes:
- Children’s Books in China
- Digital Solutions in India
- Printing in Hong Kong
- Books in Spanish
- Spotlight on Arab Publishing
- The Canadian Publishing Supplement
- Frankfurt Book Fair Supplement
- The UK Publishing Spotlight
London Book Fair, March 12–14
Frankfurt Book Fair, October 16–20
Guadalajara International Book Fair Preview
November 30–December 8
Publishing in Canada Supplement, September 30
Sharjah International Book Fair Preview
Publishers Weekly Magazine
The publication that pioneered an industry, Publishers Weekly magazine remains the cornerstone of the company, continuing to serve every segment across the vast and varied publishing industry.
- 9,000 Reviews Annually
- Breaking News Across the Retail, Technology, Library, & Bookseller Sectors
- In Focus Features on Critical Social Justice Issues
- Prized Preview Issues
- Bestsellers Lists
- Exclusive Author Interviews
print and digital readers
A simple yet highly effective, turnkey program, Sponsored E-Blasts integrates your content with the PW brand to harness the power of our vast readership, extensive coverage and standing in the industry. Targeted approach + direct access = instant success.
Average Open Rate 46% Unique Opens 31% CTR 2.5%
15+ targeted lists. Countless customizable options.
As a trusted source, PW‘s name serves to authenticate your message. Our innovative program combines the look and feel of PW‘s editorial content with your custom messaging to engage readers and drive awareness, something ordinary ads simply can’t duplicate.
Average open rate
The engagement of typical display ads
Grab a Galley
PW‘s virtual galley giveaway blows the conference doors wide open. With 24-hour online access, go beyond the trade show floor to reach the entirety of the PW audience – anytime anywhere.
Open to all categories.
2023 Contest Numbers
- Contests Ran 5
- Titles Offered 600
- Librarians/Booksellers Reached 9K+
- Galleys requested 200K+
PW Custom Content Program
Align your brand with PW’s editorial voice for a custom marketing campaign that authenticates your message and engages readers unlike any display ad.
With print and digital components and an array of options, you can go as wide or as targeted as needed. Choose from Native Articles, published in the print magazine as well as online, or from three custom newsletters, each with a distinct focus:
- PW Close-Up features deep dives on titles, technologies, and products
- PW Presents introduces publishers’ seasonal lists to our avid audience of librarians and booksellers
- PW Beyond the Book goes deep to present an intimate portrait of the author behind a title or series, giving a detailed, holistic view of their work or body of work.
PW Custom Articles
Our original custom offering, Native Articles, gives your title, author, new imprint, seasonal list, or company profile the look and feel of a PW magazine feature. Articles appear both in print and online so you can reach readers where they are.
68K print/digital readers | 1MM monthly web visitors.
PW Custom Newsletters
PW‘s custom newsletters offer virtually limitless options for promotion, expanding your possibilities along with your reach. Whether you’re launching a new imprint, showcasing a breakout author, promoting a new product, previewing a trade show, announcing your forthcoming list, or highlighting your country’s literary muscle, deliver a message with serious impact.
When one of your titles, technologies, or products deserves a little more attention, go Close-Up.
Don’t let your lists to get overlooked. Announce them to the world with PW Presents.
Dedicated, full-length e-blast reaches 87K subscribers.