PW Studio

Align your brand with PW’s editorial voice for a custom marketing campaign that authenticates your message and engages readers unlike any display ad.

With print and digital components and an array of options, you can go as wide or as targeted as needed. Choose from Custom Articles, published in the print magazine as well as online, or from three custom newsletters, each with a distinct focus:

  • PW Close-Up features deep dives on titles, technologies, and products
  • PW Presents introduces publishers’ seasonal lists to our avid audience of librarians and booksellers
  • PW Beyond the Book goes deep to present an intimate portrait of the author behind a title or series, giving a detailed, holistic view of their work or body of work.

PW Custom Articles

Our original custom offering, Native Articles, gives your title, author, new imprint, seasonal list, or company profile the look and feel of a PW magazine feature. Articles appear both in print and online so you can reach readers where they are.

68K print/digital readers  | 1MM monthly web visitors.

PW Close-up

Your Message. Our Reach. Maximum Impact.

PW Close-Up is a dedicated e-blast that delivers your story to 100K+ engaged subscribers—industry insiders, booksellers, librarians, and readers—ready to connect.

  • Custom Content: Tailored profiles, Q&As, or exclusive reveals.
  • Targeted Reach: Direct to PW‘s full subscriber base.
  • Proven Results: Average 15% CTOR for real engagement.
  • Flexible Opportunities: Launches, milestones, trade shows, and more.
Make a Big Impression. Let’s Tell Your Story.

Custom Packages

Web Takeover

250K Daily Impressions

Custom Newsletters

100K Subscribers
42% Average Open Rate
15% Average CTOR

Mobile

500K Monthly Page Views
.31% Average Banner CTR

Sponsored Posts

42% Average Open Rate
65% Average CTOR

E-Blasts

15+ Targeted Lists
47% Average Open Rate

PW’s Custom Packages allow you to blanket the market for top of mind awareness. Five components comprise the full package: web takeover, mobile takeover, PW Close-Up or Presents, E-blast, and sponsored post. Choose from any or all of the options and see your title or product here, there, and everywhere.